SEGA, the LEGO Group, and Gamefam are teaming up to bring LEGO Sonic the Hedgehog to SEGA’s Sonic Speed Simulator on Roblox.
This limited-time event offers players the chance to participate in challenges and missions while earning exclusive in-game rewards inspired by LEGO Sonic the Hedgehog products and Sonic Speed Simulator gameplay.
Explore the New LEGO Brick Hill Zone
The event introduces the brand-new LEGO® Brick Hill Zone—a vibrant world blending Sonic’s iconic Green Hill Zone aesthetic with LEGO Group’s signature brick style. Players can interact with gameplay elements like Team Sonic’s “Command Truck” and Dr. Eggman’s “Egg Crusher Mech” through animations and minigame events. Fans can expect interactive missions capturing Sonic the Hedgehog’s signature speed and excitement.
Four Weeks of Content
This special event will run for four weeks in August 2025, featuring new challenges and unlockable rewards each week:
- Week One (August 2, 2025):
Work to collect hidden LEGO pieces in Sonic Speed Simulator to unlock the event portal. - Week Two (August 9, 2025):
Explore LEGO Brick Hill Zone, collect LEGO Rings, grind rails, find Golden Bricks, build LEGO structures, defeat LEGO Badniks, and more to complete tasks. Mission progression unlocks exclusive rewards like the LEGO Sonic Minifigure and LEGO Tails Minifigure. - Week Three (August 16, 2025):
Help LEGO Shadow seize control of Dr. Eggman’s “Egg Crusher Mech” during the “Shadow Revenge” event to use against Dr. Eggman’s forces. After unlocking the “Egg Crusher Mech,” players can enjoy Time Attack mode—featuring quick, replayable challenges testing player skill, speed, and strategy. Week Three rewards include Dr. Eggman’s Mech, LEGO Shadow Minifigure, LEGO Metal Sonic Minifigure, and alternate-colored Mech Suit variants. - Week Four (August 23, 2025):
Participate in the Team Sonic Event where players undertake rescue missions using Team Sonic’s “Command Truck ATV” to locate scattered LEGO animals across LEGO Brick Hill Zone. Week Four rewards include the LEGO Knuckles Minifigure and Knuckles Guardian Mech.
Sonic Speed Simulator, developed by Gamefam in partnership with SEGA, is Roblox’s top-performing branded game with over 1.2 billion visits since its April 2022 launch. This makes it the ideal platform for a LEGO Group collaboration, uniting two globally recognized brands in an exciting crossover event.
Join the LEGO Sonic the Hedgehog adventure in SEGA’s Sonic Speed Simulator on Roblox starting August 9, 2025, and discover LEGO Brick Hill Zone with weekly content and events crafted for LEGO and Sonic fans.
