SEGA Shop Relaunches Online & SEGA Store Tokyo Opens July 18

SEGA has announced the reopening of its online store, SEGA Shop.

The store previously existed but closed years ago. Today, however, it has resumed operations with various products available, featuring highlights from the Sonic, Shinobi, and Jet Set Radio brands.

SEGA Shop ships products to Brazil, though be aware that shipping and import costs apply.

Today’s the day!

The one-stop shop for all your SEGA merch has arrived.

The new SEGA Shop is open for business: https://t.co/KcF1JAOPP9

Shipping to US, Canada, EMEA and LATAM. pic.twitter.com/Ovo7AvEgX1

— Sonic the Hedgehog (@sonic_hedgehog) July 1, 2025

SEGA Store Tokyo in Japan

Coincidentally, SEGA also announced the opening date for its physical store in Japan, along with details about some exclusive products available there.

SEGA Store Tokyo will open on July 18. The store will be located on the 6th floor of the Shibuya Parco department store complex—the same building housing the Nintendo Store Tokyo, the official Capcom store, and the Pokémon Center.

According to SEGA, the store will sell products across various franchises including Sonic the Hedgehog, Like a Dragon, Hatsune Miku: Colorful Stage, Puyo Puyo, Persona, Metaphor: ReFantazio, and Love & Berry.

It will also feature exclusive items including a Sonic plush series designed by collage artist and Uniqlo UT creative director Kosuke Kawamura.

The store opening coincides with the launch of SEGA Cooro—a new line of “easy-to-carry small plush toys designed to fit comfortably in your hand.” SEGA will also debut Sega Labbies, a new series of bear plushies, though these won’t release until November.