The Crew Motorfest Season 7 Brings Massive Ferrari Content & New Museum

Ubisoft has just announced Season 7 of The Crew Motorfest, featuring Ferrari and celebrating the rich heritage of European luxury and automotive performance. Available on all platforms, the new season offers an immersive experience dedicated to the Italian automaker, along with new vehicles and a deep dive into automotive history.

This season marks the debut of the legendary Enzo Ferrari Museum on Maui island, offering players the opportunity to explore the brand’s legacy. The museum is the centerpiece of the “Ferrari Supercars” Playlist, inspired by the current exhibition in Maranello, Italy. Players will take the wheel of Ferrari’s latest creation, the F80, before officially adding it to their collection. Michele Pignatti Morano, Director of Ferrari Museums, will guide players through the experience, sharing exclusive insights about the company’s history, design, and cultural influence. Upon completing the Playlist, players unlock the Ferrari 288 GTO (Street Tier 2) as a special reward.

After a full month dedicated to Ferrari, Season 7 will continue celebrating European automotive heritage with the “Luxury Chronicles: Europe” Playlist, launching August 6. This new phase synchronizes Playlist chapters and weekly Main Stage events, featuring different automotive styles monthly—from French elegance to German precision and British tradition. From August through October, a new Playlist event will release weekly, totaling 13 unique challenges where players can earn up to 1 million Bucks upon completion.

Season 7 adds 17 new vehicles to The Crew Motorfest, bringing the total fleet to 784 automobiles. Year 2 Pass owners get early access to:

• Ferrari F50 (Street Tier 2), on July 2
• Genty Automobile Akylone (Hypercar), on August 6
• Audi R8 LMS GT2 (Racing), on September 3
• Triumph Rocket 3 R (Street Tier 2), on October 1

Ubisoft Ivory Tower continues enhancing The Crew Motorfest based on community feedback, implementing numerous service and gameplay improvements for Season 7. The Fast Fav system has been completely redesigned, now allowing full customization with configurable slots for smoother vehicle switching. For added immersion, the new “Immersion Mode” hides all HUD elements for a cleaner, more realistic experience. Competitive players will benefit from Grand Race improvements, featuring new gameplay modifiers, dynamic event formats, and a Spectator Mode debut with split-time tracking to enhance strategy.

With Ferrari leading this new chapter, Season 7 stands as a true celebration of European speed, style, and precision engineering. Players are invited to accelerate, explore, and experience the legacy of the world’s most prestigious automotive brands in this new Motorfest installment.